TY  - BOOK
AU  - Fifield, Paul
AU  - Gilligan, Colin
TI  - Strategic marketing management 1999-2000: planning & control, analysis  & decision
SN  - 9788176491303
U1  - 658.802 
PY  - 2000///
CY  - New Delhi
PB  - Viva
KW  - Marketing
N1  - 22-11-2001
ER  -