TY  - BOOK
AU  - Kotler, Philip
AU  - Ferrell, O. C.
AU  - Lamb, Charles
TI  - Strategic marketing for nonprofit organizations: cases and readings
SN  - 9780138513122
U1  - 658.8 
PY  - 1987///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing management
KW  - Management
ER  -