TY  - BOOK
AU  - Bowersox, Donald J.
AU  - Cooper, M. Bixby
TI  - Strategic marketing channel management
SN  - 9780070067578
U1  - 658.84 
PY  - 1992///
CY  - New York
PB  - McGraw Hill 
KW  - Marketing
KW  - Market Research
N1  - 08-08-2001
ER  -