TY  - BOOK
AU  - Kollat, David T.
AU  - Blackwell, Roger D.
AU  - Robeson, James F.
TI  - Strategic marketing
SN  - 9780030787706
U1  - 658.86 
PY  - 1972///
CY  - New York
PB  - Hold Rinehart and Winston
KW  - Management
ER  -