TY  - BOOK
AU  - Bruhn, Manfred
AU  - Georgi, Dominik
TI  - Services marketing: managing the service value chain
SN  - 9780273681571
U1  - 658.8 
PY  - 2006///
CY  - Harlow
PB  - Prentice Hall
KW  - Marketing management
KW  - Management
ER  -