TY  - BOOK
AU  - Kasper, Hans
AU  - Van, Helsdingen
AU  - De Vries, Wouter
TI  - Services marketing management: an international perspective
SN  - 9780471984900
U1  - 658.4 
PY  - 1999///
CY  - Chichester
PB  - John Wiley
KW  - Marketing management
KW  - Management
ER  -