TY  - BOOK
AU  - Lovelock, Christopher H.
AU  - Patterson, Paul G.
AU  - Walker, Rhett H.
TI  - Services marketing: Australia and New Zealand
SN  - 9780724811236
U1  - 658.800994 
PY  - 1998///
CY  - Sydney 
PB  - Prentice Hall
KW  - Marketing management
KW  - Management
ER  -