TY  - BOOK
AU  - Lovwlock, Christopher
AU  - Patterson, Paul
AU  - Walker, Rhett
TI  - Services marketing: an Asia - pacific and Australian perspective
SN  - 9781741031621
U1  - 658.800994 
PY  - 2004///
CY  - NSW
PB  - Pearson Education
KW  - Marketing management
KW  - Management
ER  -