TY  - BOOK
AU  - Kurtz, David L.
AU  - Clow, Kenneth E.
TI  - Services marketing
SN  - 9780471180340
U1  - 658.8 
PY  - 1998///
CY  - New York
PB  - John Wiley 
KW  - Marketing management
KW  - Management
ER  -