TY  - BOOK
AU  - Weitz, Barton A.
AU  - Tanner, John F.
AU  - Castleberry, Stephen B.
TI  - Selling: building partnership
U1  - 658.85 
PY  - 2004///
CY  - Boston
PB  - McGraw - Hill / Irwin
KW  - Marketing management
KW  - Management
N1  - Included CD-ROM
ER  -