TY  - BOOK
AU  - Kurtz, David L. 
AU  - Scheuing, Eberhard E.
TI  - Sales management: concepts, practices and cases
SN  - 9780070326521
U1  - 658.81 
PY  - 1994///
CY  - New York
PB  - McGraw Hill 
KW  - Marketing management
KW  - Management
ER  -