TY  - BOOK
AU  - Christopher, Martin
AU  - Payne, Adrian
AU  - Ballanytyne, David
TI  - Relationship marketing: creating stakeholder value
SN  - 9780750648392
U1  - 658.8 
PY  - 2002///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Relationship marketing
KW  - Customer services
KW  - Marketing
KW  - Quality control
ER  -