TY  - BOOK
AU  - Dirksen, Charles J.
AU  - Lockley, Lawrence C.
AU  - Kroeger, Arthur
TI  - Readings in marketing
U1  - 658.8 
PY  - 1963///
CY  - Homewood, Ill
PB  - Richard D. Irwin
KW  - Management
ER  -