TY  - BOOK
AU  - Cook, Victor J.
AU  - Larreche, Jean-Claude
AU  - Strong, Edward C.
TI  - Reading in marketing strategy
SN  - 9780894261398
U1  - 658.84 
PY  - 1989///
CY  - Redwood City
PB  - Scientific Press
KW  - Marketing management
KW  - Management
ER  -