TY  - BOOK
AU  - Hershey, Lewis
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Principles of marketing: instructor's resource manual with video guide 
SN  - 9780134368177
U1  - 658.8 
PY  - 1996///
CY  - Englewoodcliffs
PB  - Prentice Hall
KW  - Marketing management
ER  -