TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - 9788120332928
U1  - 658.8001 
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing management
KW  - Management
N1  - ISBN - 978-81-203-3292-6
ER  -