TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Bernhardt, Kenneth L.
TI  - Principles of marketing
SN  - 9780673385659
U1  - 658.8 
PY  - 1990///
CY  - Illionis
PB  - Foresman
KW  - Marketing management
KW  - Management
ER  -