TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9780137216890
U1  - 658.8 
PY  - 1991///
CY  - New Delhi
PB  - Prentice Hall
KW  - Management
N2  - 1992-11-16
ER  -