TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Pride-Ferrell  foundations of  marketing 
SN  - 9780618705009
U1  - 658.8 
PY  - 2007///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing management
KW  - Management
ER  -