TY  - BOOK
AU  - Gillett, Peter L.
AU  - Hise, Richard T.
AU  - Ryans, John K.
TI  - Basic marketing: concepts and decisions
SN  - 9780876260562
U1  - 658.8 
PY  - 1979///
CY  - Mass, Cambridge
PB  - Winthrop
KW  - Management
ER  -