TY  - BOOK
AU  - McCarthy, E. Jerome 
AU  - [et al.]
TI  - Basic marketing: a managerial approach
SN  - 9780256143157
U1  - 658.8 
PY  - 1994///
CY  - Boston
PB  - Irwin
KW  - Marketing management
KW  - Management
N1  - First Australian eddition
ER  -