TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perreautt, William D.
TI  - Basic marketing: a managerial approach
SN  - 9788185274072
U1  - 658.8 
PY  - 1990///
CY  - New Delhi
PB  - Universal
KW  - Marketing
N2  - 2001-03-28
ER  -