TY  - BOOK
AU  - Perreautt, William D.
AU  - McCarthy, E. Jerome
TI  - Basic marketing: a global managerial approach
SN  - 9780256139907
U1  - 658.8 
PY  - 1996///
CY  - Boston
PB  - Irwin McGraw - Hill
KW  - Management
N2  - 2001-04-24
ER  -