TY  - BOOK
AU  - Mcdonald, Malcolm H. B.
AU  - Morris Peter
TI  - Pocket Guide to the marketing plan
SN  - 9780750626422
U1  - 658.8 
PY  - 1987///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Management
N2  - 2000-06-15
ER  -