TY  - BOOK
AU  - McColl-Kennedy, Janet R.
AU  - Yao, Oliver H. M.
AU  - Hardman, R
TI  - Australian marketing: a casebook
SN  - 9780063121164
U1  - 658.800994 
PY  - 1990///
CY  - Artarmon
PB  - Harper & Raw
KW  - Marketing management
KW  - Management
ER  -