TY  - BOOK
AU  - Hagel III, John
AU  - Singer, Marc
TI  - Net worth: shaping markets when customers make the rules
SN  - 9780875848891
U1  - 658.8 
PY  - 1999///
CY  - Boston
PB  - Harvard Business School
KW  - Marketing management
KW  - Management
ER  -