TY  - BOOK
AU  - Sudharshan, D.
TI  - Marketing strategy: relationships, offerings, timing & resource allocation
SN  - 9780132072427
U1  - 658.84 
PY  - 1995///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Marketing management
KW  - Management
ER  -