TY  - BOOK
AU  - Constantin, James A.
AU  - Evans, Rodney E.
AU  - Morris, Malcolm L.
TI  - Marketing strategy and management
SN  - 9780256016949
U1  - 658.8 
PY  - 1976///
CY  - Dallas
PB  - Business Pub.
KW  - Management
ER  -