TY  - BOOK
AU  - Ferrell, O. C. 
AU  - [et al.]
TI  - Marketing strategy
SN  - 9780030248016
U1  - 658.84 
PY  - 1998///
CY  - Fortworth
PB  - Dryden
KW  - Marketing management
KW  - Management
ER  -