TY  - BOOK
AU  - Jarboe, Glen R.
TI  - The Marketing research project manual
SN  - 9780538891483
U1  - 658.83 
PY  - 1999///
CY  - Cincinnati
PB  - South Western
KW  - Marketing research - Methodology - Handbooks, manuals, etc
KW  - Market surveys - Methodology - Handbooks, manuals, etc
KW  - Management
ER  -