TY  - BOOK
AU  - Dillon, William R.
AU  - Madden, Thomas J.
AU  - Firtle, Neil H.
TI  - Marketing research: marketing environment
SN  - 9780256108293
U1  - 658.83 
PY  - 1994///
CY  - Burr Ridge
PB  - Irwin
KW  - Marketing management
KW  - Management
ER  -