TY  - BOOK
AU  - Dillon, William R.
AU  - Madden, Thomas J.
AU  - Firtle, Neil H.
TI  - Marketing research in a marketing environment
SN  - 9780256079777
U1  - 658.83 
PY  - 1990///
CY  - Homewood
PB  - Irwin
KW  - Marketing Management
N1  - 27-07-2001
ER  -