TY  - BOOK
AU  - Parasuraman, A.
AU  - Grewal, Dhruv
AU  - Krishna, R.
TI  - Marketing research: first Indian Adaptation
SN  - 9788177225143
U1  - 658.83 
PY  - 2005///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing management
KW  - Management
ER  -