TY  - BOOK
AU  - McDaniel, Carl
AU  - Gates, Roger
TI  - Marketing research essentials
SN  - 9780471684763
U1  - 658.83 
PY  - 2006///
CY  - Hoboken
PB  - John Wiley
KW  - Marketing management
KW  - Management
N1  - Includes CD
ER  -