TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation
SN  - 8120330443
U1  - 658.83 
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing management
KW  - Management
N1  - ISBN9788120330443
ER  -