TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Marketing research: an applied orientation
SN  - 9780131257337
U1  - 658.83 
PY  - 1996///
CY  - Englewoodcliffs
PB  - Prentice Hall
KW  - Marketing management
KW  - Management
ER  -