TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Taylor, James R. 
TI  - Marketing research: an applied approach
SN  - 9780070347571
U1  - 658.83 
PY  - 1991///
CY  - New York
PB  - McGraw Hill 
KW  - Management
N2  - 2001-02-15
ER  -