TY  - BOOK
AU  - Hair, Joseph F.
AU  - Bush, Robert P.
AU  - Ortinau,David J.
TI  - Marketing research: a practical approach for the new millennium
SN  - 9780256195552
U1  - 658.83 
PY  - 2000///
CY  - Boston
PB  - Irwin McGraw - Hill
KW  - Management
ER  -