TY  - BOOK
AU  - Bearden, William O.
AU  - Ingram, Thomas N.
AU  - Laforge, Raymond W. 
TI  - Marketing: principles and perspectives
SN  - 9780256113198
U1  - 658.8 
PY  - 1995///
CY  - Chicago 
PB  - Irwin
KW  - Management
N2  - 2001-06-19
ER  -