TY  - BOOK
AU  - Guiltinan, Joseph P.
AU  - Paul Gordon, W.
TI  - Marketing management: Strategies and programs
SN  - 9780071004480
U1  - 658.8 
PY  - 1988///
CY  - New York
PB  - McGraw Hill 
KW  - Marketing management
KW  - Management
ER  -