TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementation and control
SN  - 9788120308770
U1  - 658.8 
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall
KW  - Management
N2  - 1997-10-22
ER  -