TY  - BOOK
AU  - Boyd, Harper W.
AU  - Waller, Orville C. 
AU  - Larreche, Tean-Claude
TI  - Marketing management: a strategic approach with a global orientation
SN  - 9780256125764
U1  - 658.8 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Management
N2  - 2001-04-24
ER  -