TY  - BOOK
AU  - Tull, Donald S.
AU  - Kahle, Lynn R.
TI  - Marketing management
SN  - 9780029462782
U1  - 658.8 
PY  - 1990///
CY  - New York
PB  - McMillan 
KW  - Management
N2  - 2001-03-28
ER  -