TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing insights from A to Z: 80 concepts every manager needs to know
SN  - 9788126508570
U1  - 658.8 
PY  - 2006///
CY  - Hoboken
PB  - John Wiley
KW  - Marketing management
KW  - Management
ER  -