TY  - BOOK
AU  - Lancaster, GeoffWithey, Frank
TI  - Marketing fundamentals
SN  - 9780750619981
U1  - 658.8 
PY  - 1994///
CY  - Oxford
PB  - Butterworth
KW  - Management
N1  - <Marketing Management>
N2  - 1998-06-23
ER  -