TY  - BOOK
AU  - McColl-Kennedy, J. R.
AU  - McColl-Kennedy, J. R. [et.al.]
TI  - Marketing: concepts and strategies
SN  - 9780170079365
U1  - 658.8 
PY  - 1994///
CY  - South Melbourne
PB  - Thomson Nelson
KW  - Marketing
KW  - Management
ER  -