TY  - BOOK
AU  - Pride, William
AU  - Ferrell, O. C.
TI  - Marketing: concepts and strategies
SN  - 9780395369388
U1  - 658.8 
PY  - 1989///
CY  - Boston
PB  - Houghton Mifflin
KW  - Management
N2  - 1992-03-19
ER  -