TY  - BOOK
AU  - Pelton, Lou E. 
AU  - Strutton, David
AU  - Lumpkin, James R. 
TI  - Marketing channels: a relationship  management approach
SN  - 9780071121002
U1  - 658.84 
PY  - 2002///
CY  - Boston
PB  - McGraw Hill 
KW  - Marketing management
KW  - Management
ER  -