TY  - BOOK
AU  - Lesueur, Jeff
TI  - Marketing automation: practical steps to more effective direct marketing
U1  - 658.872 
PY  - 2007///
CY  - Hoboken
PB  - John Wiley
KW  - Markerting Management
KW  - Management
N1  - ISBN9780470125427
ER  -