TY  - BOOK
AU  - O' Connor, John 
AU  - Galvin, Eamonn
TI  - Marketing and information tecnology: the strategy, application and implementation of it in marketing 
SN  - 02730626442
U1  - 658.802 
PY  - 1997///
CY  - London
PB  - Pitman
KW  - Marketing management
KW  - Management
ER  -